The Hawai‘i Primary Care Association is essential in building and nurturing healthy Hawaii communities—by ensuring access to quality health care for those who need it most by advocating, expanding access, and connecting a statewide network of Community Health Centers. Its commitment to partnerships, innovation, and teamwork has transformed the healthcare system and improved lives throughout Hawaii!
Middle MGMT was tasked with developing a visual campaign identity titled "Feel Good." The goal of this campaign is to encourage the community to take control of their health by implementing three simple steps: Move Often, Cook More, Relax Daily.
Photography Art Direction
Client: Hawaii Primary Care Association
Creative and Art Direction: Middle MGMT
Design: Middle MGMT
Copywriter: Brian Watanabe
Photography: Jeremy Snell, Vincent Lim
Videography: Jeremy Snell
Producer: Oz Go