Hawaii Primary Care Association

Project scope

The Hawai‘i Primary Care Association is essential in building and nurturing healthy Hawaii communities—by ensuring access to quality health care for those who need it most by advocating, expanding access, and connecting a statewide network of Community Health Centers. Its commitment to partnerships, innovation, and teamwork has transformed the healthcare system and improved lives throughout Hawaii!

Middle MGMT was tasked with developing a visual campaign identity titled "Feel Good." The goal of this campaign is to encourage the community to take control of their health by implementing three simple steps: Move Often, Cook More, Relax Daily.

Campaign Identity

Photography Art Direction

Video Production

Copywriting

Website

Credits

The Hawai‘i Primary Care Association is essential in building and nurturing healthy Hawaii communities—by ensuring access to quality health care for those who need it most by advocating, expanding access, and connecting a statewide network of Community Health Centers. Its commitment to partnerships, innovation, and teamwork has transformed the healthcare system and improved lives throughout Hawaii!

Middle MGMT was tasked with developing a visual campaign identity titled "Feel Good." The goal of this campaign is to encourage the community to take control of their health by implementing three simple steps: Move Often, Cook More, Relax Daily.

Client: Hawaii Primary Care Association

Creative and Art Direction: Middle MGMT

Design: Middle MGMT

Copywriter: Brian Watanabe

Photography: Jeremy Snell, Vincent Lim

Videography: Jeremy Snell

Producer: Oz Go

Hawaii Primary Care Association

Project scope

The Hawai‘i Primary Care Association is essential in building and nurturing healthy Hawaii communities—by ensuring access to quality health care for those who need it most by advocating, expanding access, and connecting a statewide network of Community Health Centers. Its commitment to partnerships, innovation, and teamwork has transformed the healthcare system and improved lives throughout Hawaii!

Middle MGMT was tasked with developing a visual campaign identity titled "Feel Good." The goal of this campaign is to encourage the community to take control of their health by implementing three simple steps: Move Often, Cook More, Relax Daily.

Campaign Identity

Photography Art Direction

Video Production

Copywriting

Website

Credits

The Hawai‘i Primary Care Association is essential in building and nurturing healthy Hawaii communities—by ensuring access to quality health care for those who need it most by advocating, expanding access, and connecting a statewide network of Community Health Centers. Its commitment to partnerships, innovation, and teamwork has transformed the healthcare system and improved lives throughout Hawaii!

Middle MGMT was tasked with developing a visual campaign identity titled "Feel Good." The goal of this campaign is to encourage the community to take control of their health by implementing three simple steps: Move Often, Cook More, Relax Daily.

Client: Hawaii Primary Care Association

Creative and Art Direction: Middle MGMT

Design: Middle MGMT

Copywriter: Brian Watanabe

Photography: Jeremy Snell, Vincent Lim

Videography: Jeremy Snell

Producer: Oz Go

Living a healthier life is simpler than you think. #feelgoodhi

project credits

Client: Hawaii Primary Care Association

Creative and Art Direction: Middle MGMT

Design: Middle MGMT

Copywriter: Brian Watanabe

Photography: Jeremy Snell, Vincent Lim

Videography: Jeremy Snell

Producer: Oz Go

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