The Creative Workers Union

Project scope

The Creative Workers Union is a self-initiated concept exploring collective identity within the modern creative industry. The project reframes the idea of a “union” for a new generation—positioning it as a cultural movement rather than a formal institution.

The identity blends retro-futuristic cues with contemporary street and digital aesthetics, anchored by a bold, adaptable mark designed to function across physical and digital spaces.

At its core, the work is a statement on creative labor, ownership, and collective power—positioning creatives not just as contributors, but as architects of culture.

Brand and Visual Identity

Art Direction

Graphic Design

Website Design and Development

Photography

Credits

The Creative Workers Union is a self-initiated concept exploring collective identity within the modern creative industry. The project reframes the idea of a “union” for a new generation—positioning it as a cultural movement rather than a formal institution.

The identity blends retro-futuristic cues with contemporary street and digital aesthetics, anchored by a bold, adaptable mark designed to function across physical and digital spaces.

At its core, the work is a statement on creative labor, ownership, and collective power—positioning creatives not just as contributors, but as architects of culture.

‍Client: Creative Workers Union

Creative Director: Middle MGMT

Designers: Kawika Asuncion and Ryan Yamamoto

Photography: Ryan Yamamoto

‍

The Creative Workers Union

Project scope

Brand and Visual Identity

Art Direction

Graphic Design

Website Design and Development

Photography

Credits

‍Client: Creative Workers Union

Creative Director: Middle MGMT

Designers: Kawika Asuncion and Ryan Yamamoto

Photography: Ryan Yamamoto

‍

project credits

‍Client: Creative Workers Union

Creative Director: Middle MGMT

Designers: Kawika Asuncion and Ryan Yamamoto

Photography: Ryan Yamamoto

‍

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